Tuesday, February 10, 2009
Link Indie, please.
I know this awesome bookseller who recently wrote a great blog about how we, as authors, bloggers and reviewers can help support booksellers more fairly and I love this idea so much, I want to share it with you. Most of us have heard about the Amazon associates program, where we can produce links and earn a few pennies if our click is the click that sells a book, right? Well, here's the deal. INDEPENDENT BOOKSTORES HAVE THIS FEATURE TOO. It's called the IndieBound.org Affiliate Program. Read the very simple instructions on how to join in this letter. You can also read this cool article about how this movement is taking shape. I like Amazon as much as the next guy, and I have nothing against chain stores like B&N or Borders. All booksellers are made of awesome, but I drive up to an hour and a half to get to my some of my local independent booksellers. I do that because unlike most chain stores, independents feature books even if the publisher isn’t paying them to. A lot of readers don’t know that space on end-shelves and tables in chain stores is bought space, and so your most convenient selection is usually dictated by how much money the publisher puts behind a book. That, in itself, is not an awful thing, but because many of the books I love are not from huge publishers with huge budgets (including my own D100D) I like to know someone is looking after them – and that’s our independent bookstores. And I am now asking you to help me help them. What I’m basically asking for is that, when you and your fellow bloggers talk about or review a book, you include a link to IndieBound, not just to an online or chain bookstore. I'm not asking you to stop linking to anyone. I'm just asking for a little inclusion for the stores that have bent over backward for so many of the authors you love. What do you say? I'm joining right after I post this blog. Will you join too? CLICK HERE.